OK Soda (Difference between revisions)
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| − | In 1994, Coca-Cola released "OK Soda," a soda attempting to infiltrate "Generation X" by using a grass-roots/street campaign. Attempting to cash in on [[Shepard Fairey]]'s [[Obey Giant]] campaign, OK Soda used a very similar look with its logo and images. To spark interest, Coca-Cola passed out stickers and put up posters before the soda ever hit stores. As retaliation, Shepard took one of their illustrations and changed it from "OK" to "AG" (for [[Andre The Giant|Andre the Giant]]). Shepard started putting up [[stickers]] and [[posters]] simultaneously. Some people were confused as to which one came first, and when Shepard was putting up knockoff posters in Boston, some passers-by yelled, "Hey, all right -- OK SODA!!!" | + | In 1994, Coca-Cola released "OK Soda," a soda attempting to infiltrate "Generation X" by using a grass-roots/street campaign. Attempting to cash in on [[Shepard Fairey]]'s [[Obey Giant]] campaign, OK Soda used a very similar look with its logo and images. To spark interest, Coca-Cola passed out stickers and put up posters before the soda ever hit stores. As retaliation, [[Shepard]] took one of their illustrations and changed it from "OK" to "AG" (for [[Andre The Giant|Andre the Giant]]). Shepard started putting up [[stickers]] and [[posters]] simultaneously. Some people were confused as to which one came first, and when Shepard was putting up knockoff posters in Boston, some passers-by yelled, "Hey, all right -- OK SODA!!!" |
An obvious note, the soda did not survive, and was discontinued in 1995. | An obvious note, the soda did not survive, and was discontinued in 1995. | ||
Revision as of 14:37, 6 February 2006
In 1994, Coca-Cola released "OK Soda," a soda attempting to infiltrate "Generation X" by using a grass-roots/street campaign. Attempting to cash in on Shepard Fairey's Obey Giant campaign, OK Soda used a very similar look with its logo and images. To spark interest, Coca-Cola passed out stickers and put up posters before the soda ever hit stores. As retaliation, Shepard took one of their illustrations and changed it from "OK" to "AG" (for Andre the Giant). Shepard started putting up stickers and posters simultaneously. Some people were confused as to which one came first, and when Shepard was putting up knockoff posters in Boston, some passers-by yelled, "Hey, all right -- OK SODA!!!"
An obvious note, the soda did not survive, and was discontinued in 1995.